Portfolio · Web design and software services
Crawford Software Works v2 rebuild
A database-driven rebuild of the Crawford Software Works website with cleaner service pages, local landing pages, editable content and site-health tooling.
Project answer
What this portfolio item shows
A database-driven rebuild of the Crawford Software Works website with cleaner service pages, local landing pages, editable content and site-health tooling.
The aim is to show the type of problem solved, the route taken and the kind of outcome a similar business could discuss, without presenting every private project detail publicly.
Overview
What the project shows
This internal portfolio example shows the rebuild direction for Crawford Software Works v2: a cleaner PHP/MySQL website with database-driven content, service pages, local landing pages, reusable templates and installer-first updates.
The work is also an example of the kind of custom business system thinking used for client projects: plan the content model, keep the public site fast, make admin content editable and avoid hard-coded changes where possible.
Challenge
The existing site needed to explain web design, clean custom websites, WordPress, hosting, maintenance and bespoke systems more clearly without overcrowding every page.
It also needed a stronger technical base for SEO, answer-led content, local pages, internal links, schema, redirects, public templates and future site-health checks.
Solution
The rebuild uses a PHP router, MySQL-backed content records, editable public sections, reusable page templates, service/location routes, schema-ready data and a non-destructive installer-first workflow.
Content is being split into clearer pages so each route has a specific job instead of repeating generic generated blocks across the site.
Outcome
The result is a stronger foundation for service pages, local visibility, portfolio examples, case studies, blog content, recurring plans and future admin tools.
It also gives Crawford Software Works a practical internal testbed for the same kind of database-backed websites and business systems offered to clients.
Focus areas
Skills and technologies
- PHP
- MySQL
- Apache
- PHP-FPM
- HTML5
- CSS3
- Schema.org
- Installer-first workflow
Related services
What this connects to
Questions
Useful questions about this work
What kind of business could this suit?
This type of work suits a business that needs a clearer website, interface, database, admin process or workflow tool rather than a generic off-the-shelf page.
Can a similar project start small?
Yes. The sensible route is often to start with the most valuable page, workflow or admin feature, then expand once the structure has been tested.
Does this mean every project needs custom software?
No. Sometimes WordPress, a simpler brochure site or a smaller support task is the better fit. Crawford Software Works can advise based on the actual need.
What information helps with an enquiry?
Share what you already have, what is causing friction, who needs to use it and what the end result should help people do.
Next step
Want to discuss something similar?
Send a short outline of the problem, the current setup and what you want the website, app, database or business tool to do. Crawford Software Works can suggest a sensible route before anything is built.