Crawford Software Works
Free Website Review for Small Businesses
Ask for practical feedback on clarity, mobile usability, trust signals, local SEO basics and the route from visitor to enquiry.
Free website review
A practical review before you spend money on changes
A free website review is a practical first look at what may be stopping a website from feeling clear, trustworthy or easy to act on.
It is not a long paid audit or a list of jargon. The aim is to give useful observations, sensible priorities and a clearer next step before you spend money on changes.
What gets checked
What the free website review looks at
Clarity
First impressions
Whether visitors can quickly understand what the business does, who it helps and why they should keep reading.
Mobile
Mobile usability
How the page feels on smaller screens, including spacing, buttons, menu access and whether content is easy to scan.
Enquiries
Enquiry flow
Whether the route from reading the page to making contact is obvious, simple and not buried too far down the page.
Trust
Trust signals
Whether the page gives enough reassurance through clear ownership, reviews, examples, contact details and useful proof.
Local SEO
Local search basics
Whether headings, titles, locations, service wording and internal links help local customers and search systems understand the page.
Content
Content structure
Whether the page answers real questions, avoids repetition and has a natural structure that supports the visitor journey.
Performance
Obvious speed issues
Any visible issues such as heavy images, cluttered layouts or avoidable friction that could make the site feel slower.
Priorities
Useful next steps
A practical sense of what should be fixed first, what can wait and whether a rebuild is actually needed.
When it helps
When a free review is useful
This review is useful if you already have a website but it is not bringing enough enquiries, feels dated, is unclear on mobile, or does not explain your services well.
It can also help before asking for a quote, because the review gives a clearer starting point for whether you need small improvements, a WordPress refresh, a cleaner custom website or a larger business system.
Simple process
How the review works
1
Send the website link
Share the current website, what the business does and what feels wrong or underperforming.
2
Andrew reviews the main issues
The review looks at the page from a small-business, visitor and technical point of view.
3
You get practical feedback
You receive straightforward advice about useful improvements and possible next steps.
Helpful questions
Free website review questions
Is the review a full paid audit?
No. It is a practical first review that highlights obvious issues, useful opportunities and sensible next steps. A deeper audit can be scoped separately if needed.
Can the review cover local SEO?
Yes. It can include basic local visibility checks such as page titles, headings, service areas, internal links and contact routes.
Will you just tell me I need a new website?
No. If targeted improvements are enough, that should be the recommendation. A rebuild only makes sense when it is the safer or more cost-effective route.
Can I ask about WordPress or a custom website?
Yes. The review can help decide whether WordPress, a cleaner custom website or a more bespoke system is the right fit for your situation.
Ready to ask for a review?
Send your website link, business name and a short note about what you want the site to do better. If you do not have a website yet, use the contact form instead and describe what you want to build.
What does the free website review include?
The free website review gives practical feedback on clarity, trust signals, mobile usability, enquiry flow, SEO basics and realistic next steps.